In a context of global trade reconfiguration and stricter tariffs, the Mexican government has launched “Plan México”, a strategy aimed at attracting investments of up to $277 billion USD between 2025 and 2030. This plan focuses on five key sectors: consumer goods, the automotive industry, information technology, tourism, and energy. One of its main priorities is to strengthen domestic production and reduce dependence on imports, especially from Asia.

To achieve these goals, the government has implemented policies such as immediate deduction of fixed assets, tax incentives for high-tech investments, and support for the relocation of companies (nearshoring). In addition, a 19% tariff has been imposed on products imported from platforms like Shein, Temu, and Amazon from countries without trade agreements, including China.

In response to these policies, several Mexican and foreign companies have joined Plan México, promoting products Made in Mexico and strengthening the local economy.

Walmart México

Walmart México y Centroamérica has announced an investment of over $6 billion USD in 2025, including the opening of two distribution centers equipped with artificial intelligence and robotics technology. This investment will generate approximately 5,500 direct jobs and expand Walmart’s presence with more stores in various formats. Additionally, the company has launched the “Hecho en México” (Made in Mexico) campaign to identify and promote national products in its more than 3,000 stores and clubs across the country. Currently, over 91% of the products sold in its stores are sourced from Mexican suppliers.

OXXO (FEMSA)

OXXO, the largest convenience store chain in Mexico, has also joined Plan México. Through its participation in the “Compra por México” (Buy for Mexico) program, OXXO aims to strengthen the national supply chain and promote products made in Mexico. The program includes training modules and commercial capacity development for national suppliers.

Amazon México

Amazon has increased its investment in Mexico, which is considered a model for its operations in Latin America. Since entering the market in 2015, the company has created 10,000 jobs, partnered with 27,000 local sellers, and invested more than 110 billion pesos. Its next goal is to establish a data center in Querétaro at a cost of $5 billion USD, which aims to be a regional benchmark. Despite the economic slowdown, Amazon expects a positive outcome for 2024.

Grupo Modelo

Grupo Modelo, globally recognized for its Corona beer, has announced that it will include the “Hecho en México” label on its products, such as Corona, Victoria, and Modelo Especial. This initiative seeks to promote the consumption of domestic products and strengthen Mexican identity.

Coca-Cola’s Mexican Industry (IMCC)

IMCC has decided to include the “Hecho en México” label on the caps of its products. This mark will be visible on goods produced in its 73 manufacturing plants across the country, reinforcing its commitment to local production.

Zacua

Zacua, a Mexican electric car brand, has inaugurated its assembly plant in Puebla. The company aims to position itself as a sustainable alternative in the Mexican automotive industry and contribute to the development of electric mobility in the country.

Stori

Stori, a Mexican financial company, aims to create accessible financial products for most Mexicans. Its participation in Plan México seeks to strengthen financial inclusion and support the country’s economic growth.

These actions reflect a joint commitment between the public and private sectors to strengthen Mexico’s economy, promote domestic production, and reduce reliance on imports. Plan México seeks not only to attract foreign investments but also to foster the development of local companies, creating a more competitive and sustainable environment for the country.