WHY SHOULD COMPANIES INVEST IN WOMEN´S SPORTS NOW?
Women’s sports are not just a social cause; they represent a booming new economy. For too long, top female athletes have been overshadowed by their male counterparts, but today, the landscape has changed. As Karell Émard, Canadian hockey player and player agent, aptly puts it: “You have to see it as a start-up. It will […]
